McCain lost because of George W. Bush. When times are bad, people will almost never elect someone from the party in power. No presidential candidate with the letter R in parentheses at the end of his or her name could possibly win in this election with Bush being president during the recession.
Some people say that Sarah Palin is a factor in McCain's loss. Her approval ratings were lower than that of any vice presidential candidate since then-Senator Dan Quayle in 1988. Despite this, Quayle won. However, only 35% of Americans believe that Palin was treated fairly by the media. Other people, such as Joe Scarborough, political commentator, say that the election would have been a much more distant victory for Obama without Palin on the ticket.
Demographic changes also contributed to McCain's loss. The youth vote has increased substantially, which hurt McCain big-time. Also, increases in the Hispanic population gave votes to Barack Obama.
It's all about money. Obama raised a grand total of 820 million dollars, as opposed to McCain's measly 550 million dollars. Despite claims, 74% of Obama's money came from large donors (those who donated over $200). Another 48% came from donors who donated over 1,000 dollars. Obama also outspent McCain 3-2 on television ads. Overall, McCain was too bland a candidate.
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